What is Internet Marketing ?

Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online marketing is a strategy that helps build up a company’s reputation and exposure online by using a variety of internet tools and solutions.Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

Social Media Marketing

Understanding your audience is key to your brand’s success in social media.  The B2B and B2C buying journey, from discovery to conversion, may extend over weeks or months of information gathering, consumption and for the good stuff, sharing. Put our pioneering combination of traditional marketing, search marketing and social media to work for your brand, to improve direct website traffic, brand buzz and search engine rankings.

Analytics & Conversion Rate Optimization

Understanding the path from discovery to conversion of your customers is key in determining what changes you can make to convert more customers.  Our data-driven approach will help us determine which metrics are most important and what actions we can take to help you convert more customers. Additionally, in order to measure your marketing activities against overarching business goals you must analyze the wealth of data at your fingertips.  This data will help you identify successes or inefficiencies, as well as drive future content and planning for website improvements.

Search Engine Optimization

Search Engine Optimization, or SEO, is the process of optimizing website content online to increase exposure in the organic search results for desired keywords.These include site architecture, on-site content, internal and external links, keyword research and competition analysis to name a few.

E-mail Marketing

Businesses use this tool to reach out to current customers by sending out newsletters, coupons or informational emails. You can also encourage new customers to sign up for your newsletter or mailing list to learn more information about the products or services that you provide.

Pay per Click

Pay per click, or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. PPC allows for nearly immediate exposure online and can provide a high-level cost transparency.

Display Advertising

Take advantage of online display ads by putting up advertisements on search engines such as Yahoo, Bing and Google. Rich media ads, which are advertisements that allow potential customers to interact with the ad

Our Integrated Digital Marketing Service Offerings

Think of it as a matrix. There are five core service offerings that we implement across different channels on a mix of devices. Let’s break it down:

Search engine optimization (SEO) Help your domain rise to the top by making your site’s technical infrastructure lean, your content relevant and your backlinks strong. Pay-per-click (PPC) Snag customers at the top of the search results page with a strong call to action and corresponding link. Social media Don’t just demand likes and push out talking points. Interact! And optimize at the same time. Local search This is the new yellow pages, and having a name that starts with AAA won’t get you to the top anymore.

Analytics : Confirm that your approach makes sense and is supported by the data. Adapt and adjust when necessary.Pure Visibility will work with you to build an integrated digital marketing strategy using these tactics on your website, paid ads and social media outlets. Our experience and expertise allow us to employ the right tactics and channels in order to effectively reach audience members at various points along the journey. You have to optimize local listings, too.